Commercial arm to fold plans for global iPlayer into BBC.com, roll out digital store and boost programming spend by £30m.
. The global iPlayer app will be folded into a revamped BBC.com, which will include a new long-form video player.
. David said : "It is purely a branding question: if you want content you go to BBC.com," he said. "It has been too fragmented and [globally] it is a ferocious market dominated by US and Asian players – like Hulu, Netflix and Amazon – and we have to have scale and a real competitive edge."
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