Monday, 11 November 2013

The guardian - Buzzfeed

BuzzFeed president: 'We feel strongly that traditional media have given up on young people'


buzzfeed screen grab

BuzzFeed now has 85m monthly visitors, and says they're seeking hard news as well as memes
News site Buzzfeed attracted 85m unique visitors in August.
BuzzFeed's president and chief operating officer Jon Steinberg claimed the site is an increasingly important source of hard news for young people
. "We feel strongly that traditional media have given up on young people, and have not made a commitment to tell stories that are interesting for people under 40 or 50 years old," said Steinberg.
. BuzzFeed now has more than 100 full-time writers, with a growing proportion focusing on news and politics. Steinberg said that around 40% of the site's traffic comes from links shared on Facebook, and 70% from social sources in general.
Steinberg encouraged news organisations to think about social sharing throughout their production processes, rather than as an afterthought.
. Steinberg was backed up in his claim that traditional news broadcasters aren't serving the YouTube generation by fellow panelist Moeed Ahmad, new media department manager at Al Jazeera Media Network.
.Al Jazeera is launching a new online news channel for this audience called AJ+
. Ahmad stressed that AJ+ will not be trying to break news, but will rather seek to add "clarity through context" to news that is breaking on social networks.
. "Our aim with that is not to replace breaking news services, that you're going to get on Facebook and Twitter. What we're going to do is add the context," said Ahmad.

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