2 NDM story:

'The Rupert Murdoch era is all but over'

. The question is, is Rupert Murdoch's influence on the media coming to an end?

.  When looking back at 2013 and forward to 2014 it is tempting to focus on all the "new" things that have happened or are about to happen for example, Twitters, Facebooks, Buzzfeeds, Vices, Snapchats and so on. 

. The influence of these are overestimated in the short term and underestimated in the long term

.  although "new" media have played a part, it is in the heartland of Britain's oldest medium – the press  that this epoch-shifting change has occurred. The Murdoch era is all but over.

. The things Murdoch has done/launched were very significant such as upending the cosy broadcasting consensus that this country had the "best TV in the world" by launching Sky and building it into the commercial colossus it now is – when all around him said it would never work; and shaping Britain's most popular daily tabloid the Sun, created from virtually nothing, capturing the public mood with headlines like Gotcha! and going on to make the political weather for nigh on 40 years.

.So now the company has been split into 21st Century Fox (TV, movies and entertainment) – no longer required to bankroll loss-making newspapers and, it is hoped, set free from the risk of infection by events back in London

MY OPINION :

I think as traditional media is dying out, and new launches of digital/new media is being launched, Rupert Murdoch's influence on media might come to an end, however,although traditional media has died out the other broadcasts he has launched for example, sky has not died out and has been continued in today's society.