Thursday, 16 January 2014

Guardian to raise cover price: 

The Guardian offices

.Weekday and Saturday's edition of newspaper to cost 20p more as the times also increases price by the same amount.
.  From 11 January, the Saturday edition of the Guardian will increase from £2.30 to £2.50, while from 13 January the weekday edition will climb from £1.40 to £1.60.
The Saturday Guardian price rise at the weekend will be accompanied by the launch of a new lifestyle supplement. The Saturday edition has also undergone a design revamp, with changes including the Money supplement moving into the main section of the paper.
"While price rises are never easy decisions, it will enable us to continue to offer our loyal and engaged audience an improved, quality product, despite the tough market," said a spokeswoman for GNM. "The uplift in sales for both the Guardian and the Observer following the launches of Observer Tech Monthly and biannual magazine The Fashion, supported by our Own the Weekend marketing campaign, prove that our continued investment in print is being welcomed by our readers."
"No publisher likes to increase its price, but we believe we have been the best value quality paper for several years now and remain great value for money," said John Witherow, editor of the Times, in a letter to readers.
 subscribers get the weekday Times for 60p per day.

MY OPINION: 

I think by increasing the price less people will buy the newspaper, not because it is expensive,but more because people now have the internet to get the news from, newspapers are sources of traditional media which has been dying out anyway, so by rising up prices it ismore likely to die out even more. 


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