Sky to offer The Tunnel and Moone Boy episodes free on YouTube:
. Sky is to offer episodes from some of its big shows, including The Tunnel and Moone Boy, for free on YouTube in an attempt to entice viewers to its pay-TV services.
. Sky First Episodes, that will allow viewers to watch the first episodes of shows
. The channel, which launches on 1 February, forms part of a multimillion-pound campaign to promote Sky's range of entertainment channels and programming.
. Sky is aiming to reignite growth in its TV base
. which has plateaued at about 10 million subscribers.
. It is now targeting the 13m-plus UK homes that watch free-to-air services.
. "We're passionate about delivering truly great TV – and the best way of demonstrating this is to give people the opportunity to enjoy the shows for themselves," said the Sky director of entertainment, marketing and digital, Naomi Gibney. "The combination of Sky First Episodes and a TV campaign featuring entire clips from our biggest and best series means that now everyone has the chance to sample Sky shows."
. As well as the YouTube tie-up, Sky is spending millions on a marketing campaign that will include TV ads, featuring stars including Chris O'Dowd, Nick Frost and Dominic Cooper, running on rivals including ITV and Channel 4.
my opinion : very good, however they need to lower prices.
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