Thursday, 13 March 2014

2 NDM stories :

Daily mail and Guardian digital 'minnows', says News UK chief : 

Summary of the story : 

. Mike Darcey says that relying on online ads as main revenue stream is risky is market containing rivals such as Google and Facebook. It is argued that online advertising revenue means that there will be a decrease for people to pay for print editions, Darcey speaking to the Digital media strategies conference on Wednesday said that the Guardian is so good online, that he wonders why people even buy print copies. He also argues that the open digital strategy couples with cover price rises will quickly decrease the number of print being brought. Therefore, it is clear that the argument is that, relying on online advertising as the primary revenue stream is dangerous as it puts newspaper publishers in direct competition with global giants such as Google and Facebook.

Quotes from critiques : 

. "When print is switched off, all you have is online advertising [and] online ad prices are low and are falling," 
"Drudge [Report], Twitter, Facebook, Google, you have to embrace the models they are working with," he said. "These aren't our enemies, these are our friends."

MY Opinion : 

I think this is true, the more people are replying on online ads and main revenue stream the more print media will decrease. 

Mail Online

2nd news story : 

Jasmine Gardner: News travels fast in cyberspace but can we trust it ? 

Summary : 

social networking sites are now major sources of information, but the challenge is whether they are reliable or not. "Morgan Freeman has died three times: once on Twitter, twice on Facebook. During Hurricane Sandy, a shark swam up the streets of New Jersey. In the London riots of 2011 a tiger was let loose from London Zoo. And this week Manchester United boss David Moyes was sacked." This is clear that not everything that is published on social networking sites are true, some can be unreliable and fake. "Twitter hasn’t taught us to be more trusting or more gullible but simply to speed up our decision-making when it comes to spreading gossip. The danger is we value speed over truth — as David Moyes can ruefully reflect this week." 

My Opinion : 

I think this is true, social networking sites and what are being published are not always true, I think it is a matter of speed, and once something has been published on social networking sites, it is hard to stop the rumor. 




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