Wednesday, 5 March 2014

NDM

Daily Mail and Guardian digital 'minnows', says News UK chief :

Mail Online

. publishers' boasting a combined monthly online readership of almost 300 million
. News UK chief executive Mike Darcey has called the Guardian and Daily Mail digital "minnows"
. Darcey argued that the open digital strategy – coupled with cover price rises – will hasten the demise of print editions.
. the Digital Media Strategies conference on Wednesday. "The Guardian web proposition is so good I wonder why anyone continues to buy the Guardian edition in print at all. They must be very wealthy people."
. aiming to rely on online advertising as the primary revenue stream was a dangerous strategy, putting newspaper publishers in direct competition with global giants such as Google and Facebook.
. "When print is switched off, all you have is online advertising [and] online ad prices are low and are falling,"

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