Learner response

WWW : Excellent answer to question one (but too long?)
LR : Timing ! you must allow 15 minutes for question 3, add two more paragraphs for question 3

Do you think that official and unofficial websites contribute to a film’s box office success?
 You should refer to other media products to support your answer 

Yes I believe that official and unofficial websites contribute to a film's box office success, due to the fact that firstly, websites allow for global marketing, For example, Twilight was on a high budget and the advertising of this film on different websites contributed to a film's box office success. More than that social media plays a part in the success of the box office, as people now interact with one another. Furthermore, websites help to create a brand image for a film, Websites can add value to traditional marketing, by for example being up to date, offering exclusive information and also be a source of revenue, for example selling merchandise, Links to social media can contribute to the films success by for example, building a 
fan base and creating peer to peer marketing, for example; actors of twilight would use twitter to promote their film, which would make the audience, even if it is out of curiosity, go watch the trailer, also by doing this, it creates a personal relationship with the star, Official websites could offer audiences interactive features that made them feel more involved with a film, which could be a profitable way of sustaining the success, as they will feel like they have a personal relationship with the actors in the film. Finally, Websites now offered a wider range of ways of watching films and media in general e.g. Netflix, Lovefilm so box office success wasn't the only way for films to make profits, although this can be seen as a threat due to the fact that it would threat traditional media, for example DVD's and the cinema, it promotes the film and releases the film quicker than waiting for the release on DVD, therefore promoting the film more effectively, people will watch the film. 

However, there are arguments which oppose this idea, a first argument would be that fact that Unofficial sites can’t be controlled by the film distributor. Critical reviews could damage a film’s success, as people now interact with one another, and put forward their views, which can effect the films success if it is negative responses. This links therefore to social media, which can be argued as a positive platform to the film's success, if there was positive feedback, however, it could be seen as a negative aspect as if there was many negative responses, the film will not succeed.