NDM STORY :

Paywalls or not ? it's as easy as ABC 

. Readership figures for the times and sunday times versus the Guardian and Observer show the difference a paywall makes.
. Latest ABC report says the Times has 75,597 tablet subscribers and the Sunday Times 88,603
. impossible to work out what revenue that tots up to over a year of £6 a week
. the numbers of paying web readers add only 3.9% to daily readership totals.
. The Guardian = £6.99 a month on tablet and smartphone.
. According to open access adds 141.8% to the total readership of the Guardian and Observer, turning 907,000 daily print followers into 2,194,000. Nobody can discern comparative advertising revenues, nor how such charges affect "free" growth. But the dimensions of choice begin to emerge from the mists, just a little.



NDM STORY NUMBER 2 :

i Sales decline following 50% price rise 

. Independent's sister paper sales fall by 3,000-4,000 copies after it increases price from 20p to 30p

. The i newspaper had a week-on-week sales decline of between 3,000 and 4,000 copies following its 50% price increase to 30p last week

. i, which is the sister paper to the Independent, upped its cover price from 20p to 30p

. The price of its Saturday paper was also increased, from 30p to 40p.

. The editor of i, Oliver Duff, explaining the price rise, said: "i has prospered editorially ... but it has become essential for us, after such a long freeze, to raise our cover price to meet overheads and further invest in our journalism."