Feminism : Judith Butler Gender performance examples

Broadcast Alternative female :

- Asian girl wants to be a footballer, which is challenging the traditional female stereotypes.

Traditional Broadcast female :

This is reinforcing gender stereotyping as the women is the one portrayed as performing a stereotyped feminine act.

Alternative gender performance male:

This advert is the Giorgia Armani aftershave which reinforces the sterotyping of men and what products they should use. Also, it challenges stereotyping as the man is represented as a well looked man, who looks after his smell and appearance, this therefore would be called 'metro-sexual man'

Traditional men :

This advert is about football, This is traditional, as men are often associated with sports, especially football.

Traditional Gender performance in print - Men :



David Beckham on this front page of 'Mens health' magazine is a traditional representation as he is associated with men rather than women, he is also showing off his masculinity with the bandages wrapped around his hands which may suggest his strength, which men are stereotypically associated with.

Alternative men in  print :



This would be seen as challenging the stereotypes of men as Ryan Gosling is presented as sexy and appealing. It could be argued that this is an example of 'new man' as he is embracing his femininity by looking after himself and making sure he looks attractive.

Alternative female in print :

This is an alternative female in print as it challenges female stereotyping. the women here is represented as masculine and strong, probably as a body builder, which is challenging stereotypes as women are usually stereotyped as slim rather than muscly.

Traditional female in print : This is traditional female in print as the headlines is '7LBS in 7 days' with kim kardashian, an attractive and well known women as the front cover image, this is not challenging stereotypes as women are usually stereotyped as being seen as 'sexy' which links to the male gaze theory.